Strategic Merger Between Hospitality Tech Pioneer Simplotel and Global Quality Leader NextGen Hotels & Resorts

SB Incorporeal Leads Strategic Hospitality Merger Between Simplotel and NextGen Hotels & Resorts

Bengaluru, India – April 29, 2025 – In a landmark transaction that is set to redefine standards in the global hospitality industry, boutique M&A advisory firm SB Incorporeal has successfully orchestrated the strategic merger of Simplotel, India’s premier hospitality technology provider, and NextGen Hotels & Resorts, a U.S.-based performance management specialist renowned for its 500-point hotel quality audit system.

The merger, officially closed in March 2025, represents a powerful convergence of digital innovation and operational excellence. By combining Simplotel’s SaaS-powered guest engagement platforms with NextGen’s globally respected quality assurance framework, the new entity is poised to transform the way independent hotels attract, retain, and delight guests.

A Strategic Move Powered by SB Incorporeal

With deep sector expertise in hospitality, real estate, and cross-border investment, SB Incorporeal played a critical role in aligning both companies toward a shared vision. The firm led the end-to-end process—from deal structuring and valuation to legal due diligence and synergy integration.

“This merger isn’t just about scale—it’s about shaping the future of independent hospitality,” said Sudhanshu Saini, Lead Consultant at SB Incorporeal. “By bringing together cutting-edge digital guest journey tools and best-in-class operational auditing, we’ve created a holistic value chain that delivers trust, efficiency, and superior guest satisfaction.”

Global Impact: Empowering the Independent Hotelier

• Simplotel, headquartered in Bengaluru, currently powers over 3,000 hotels across 26 countries, delivering high-conversion websites, direct booking engines, and digital commerce platforms.

• NextGen Hotels & Resorts, based in Edison, New Jersey, is trusted for its real-time guest feedback, management dashboards, and the NextGen 500-Point Quality Certification—an industry-first standard tailored for boutique and mid-scale hotels.

Merger Highlights and Value Proposition

• 5x increase in direct bookings for partnered hotels

• Up to 90% reduction in OTA dependency and commissions

• NextGen 500-Point Certification to uplift operational standards

• Seamless digital and physical guest journey integration

• Over 1 million room nights already booked through the combined network

A New Chapter for Global Hospitality

The newly unified platform offers a full-stack digital and operational solution for independent hotels, resort chains, and hospitality startups. It aligns perfectly with 100Consultant.com’s commitment to helping hotels achieve global hospitality standards through performance-driven audits, strategic transformation, and cross-border collaborations.

For more information on our Hotel Quality Audits and Advisory, visit:
👉 https://100consultant.com/quality-audit-hotel-resorts